Solo ads are "Clicks sent to a procured list of interested buyers", in a niche or Industry. Usually MMOL, where the audience has little to no resistance to opting in so it generates leads in higher quantity, but at a lower quality of the leads.
Nurturing that lead with the included email sequences, and contacting them with your own campaigns is intended to eventually cause a conversion.
The Rotator is a combination of paid traffic utilizing many paid sources, and fluctuates depending on many factors, such as Ad bid, retargeting, etc. This is a professionally conducted service through collaboration between James and other professionals he hires to provide the best traffic buyers in the industry.
Rotator leads are of higher quality, and they take longer to obtain since they are from many sources, and of multiple interest. Rotator leads are more likely to stick around, and participate because they are searching versus reacting to offers.
The flow fluctuates because the traffic has to be regulated to optimize returns due to conditions that are ever changing
You can look at them comparatively in relation to cost, effectiveness, speed, and quality.
But put in perspective like Organic versus Paid traffic there are many pros and cons...
The main concern for newbies is "Do they have the proper infrastructure set up to be able to effectively deal with a huge influx of subscribers", which they should have if they have their List in perfect working order, and are they proficient users so they can help convert subscribers to team members through interacting in the group and privately.
Rotator traffic will come slower (because it takes time to receive your turn), but newbies can take their time so not to get overwhelmed by the pressure put on them to deal with 50 or 60 new leads in one swoop.
For our experienced members it comes down to how much do they reinvest in themselves, how fast do they want to build a Massive List, and what level of knowledge have they acquired to be able to support the scale of their business, and how much time do they have to spend on being involved directly on a daily basis.
This is only my personal view of the differences, and I have barely touched on the myriad of probabilities to consider.
Which is best for whom, at any certain point has several considerations, and much to ponder. Many, like myself are doing all in unison, by testing, tracking, and tweaking so we know when to double down on winners and scale back on losers.
The best part is no matter which way you go (especially for beginners) all traffic is being Professionally provided by James NT😀